Earlier this month, we hosted our first online workshop for the mentees of the Women in Business Mentorship Program titled \u201cUnderstanding Your Market.\u201d<\/p>\n
The session, moderated by Jemima R. Rockson and led by mentor Fatima Alimohamed, guided mentees through an interactive discussion on:<\/p>\n
\u2705 Moving beyond demographics \u2014 leveraging psychographics for deeper customer connections.
\n\u2705 Applying the TAM, SAM & SOM framework for funding readiness and business growth.
\n\u2705 Practical homework: auditing product categories, calculating TAM, and mapping competitors to uncover market white spaces.<\/p>\n
Other insights included protecting ingredients, exploring new markets, and balancing quality with marketing in niche products like frozen yams.<\/p>\n
\ud83d\udcf9 Watch the full workshop recording here on our YouTube Channel.
\n\ud83d\udcdd Read the full workshop summary here (published last week).<\/p>\n
We are proud of the progress our mentees are making and excited to see the impact of these sessions on their businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"
Earlier this month, we hosted our first online workshop for the mentees of the Women in Business Mentorship Program titled \u201cUnderstanding Your Market.\u201d<\/p>\n","protected":false},"author":8,"featured_media":13271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[157,149],"tags":[],"class_list":["post-13268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hbc","category-training-workshops"],"jetpack-related-posts":[{"id":14148,"url":"https:\/\/gnbcc.net\/strengthening-connections-expanding-capacity-women-in-business-mentor-mentee-workshop\/","url_meta":{"origin":13268,"position":0},"title":"Strengthening Connections & Expanding Capacity: Women in Business Mentor\u2013Mentee Workshop","author":"Michael Teye","date":"December 4, 2025","format":false,"excerpt":"Last Thursday, the Women in Business Mentorship Program held its highly anticipated Mentor\u2013Mentee Workshop at La Villa Boutique Hotel, an inspiring afternoon designed to deepen learning, expand networks, and strengthen the collective capacity of our 2025 cohort.","rel":"","context":"In "Women in Business"","block_context":{"text":"Women in Business","link":"https:\/\/gnbcc.net\/category\/wib\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/12\/WIB-mentee.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/12\/WIB-mentee.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/12\/WIB-mentee.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/12\/WIB-mentee.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/12\/WIB-mentee.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":6049,"url":"https:\/\/gnbcc.net\/women-in-business-workshop-me-the-change-maker\/","url_meta":{"origin":13268,"position":1},"title":"Women in Business Workshop: \u2018Me, The Change Maker\u2019","author":"Tracy Mensah","date":"February 16, 2024","format":false,"excerpt":"The objective of this workshop was to\u00a0 train Women in Business Mentees in identifying their strengths, and stretches to improve their team building skills.","rel":"","context":"In "Training & Workshops"","block_context":{"text":"Training & Workshops","link":"https:\/\/gnbcc.net\/category\/training-workshops\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/04\/2024-02-16_0_WIB_WORKSHOP.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/04\/2024-02-16_0_WIB_WORKSHOP.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/04\/2024-02-16_0_WIB_WORKSHOP.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/04\/2024-02-16_0_WIB_WORKSHOP.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":13502,"url":"https:\/\/gnbcc.net\/mastering-business-finances-and-pensions-women-in-business-workshop\/","url_meta":{"origin":13268,"position":2},"title":"Mastering Business Finances and Pensions: Women in Business Workshop","author":"Michael Teye","date":"October 17, 2025","format":false,"excerpt":"After several virtual sessions, the Women in Business Mentorship Program hosted its first in-person workshop on Tuesday, October 7, 2025. 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