{"id":15887,"date":"2026-05-08T11:19:12","date_gmt":"2026-05-08T11:19:12","guid":{"rendered":"https:\/\/gnbcc.net\/?p=15887"},"modified":"2026-05-08T12:13:55","modified_gmt":"2026-05-08T12:13:55","slug":"project-update-week-3-recap-horticulture-business-challenge-hbc","status":"publish","type":"post","link":"https:\/\/gnbcc.net\/project-update-week-3-recap-horticulture-business-challenge-hbc\/","title":{"rendered":"Project Update: Week 3 Recap \u2013 Horticulture Business Challenge (HBC)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As the HBC 2026 internship entered its third week, the focus intensified on execution and outputs. From Monday to Thursday, participants across the various host companies hit the ground running, moving from planning to action. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teams dedicated to market access and sales at <a href=\"https:\/\/www.linkedin.com\/company\/vertetower-farmsgh\" rel=\"nofollow noopener\" target=\"_blank\">Verte Tower<\/a> and <a href=\"https:\/\/gh.linkedin.com\/showcase\/hbp-ghana\/\" rel=\"nofollow noopener\" target=\"_blank\">Horticulture Business Platform<\/a> made significant strides by sending out off-taker agreements to potential buyers and submitting formal proposal letters to key prospects. They also conducted targeted market research to validate assumptions and refine their approaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simultaneously, on the digital marketing and branding side, participants tasked with enhancing the digital visibility and brand presence of <a href=\"https:\/\/www.instagram.com\/abukaygh\/\" rel=\"nofollow noopener\" target=\"_blank\">Abukay<\/a> took creative ownership of their business case. They curated engaging social media content and initiated brand collaborations to expand visibility and engagement. Participants in more technical roles at <a href=\"https:\/\/hollandgreentech.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Holland Green Tech Ghana <\/a>worked on designing user interfaces for a website that will be used by farmers to track irrigation and schedule routine maintenance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In keeping with the HBC programme\u2019s structure, Friday offered a step back from daily host company operations to focus on capacity building, progress reviews, and coaching. Marking a critical juncture in the programme timeline, the HBC Team conducted mid-point check-ins to evaluate the progress each team had made and address any operational bottlenecks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure that the participants&#8217; daily efforts could be accurately measured and communicated to their host companies, the day featured an intensive training session on Key Performance Indicator (KPI) frameworks and professional reporting. This technical training was complemented by a team-building activity to improve active listening, communication, and trust among team members. The day concluded with team group coaching sessions, providing each team with the personalized guidance and motivation needed to refine their strategies moving forward by their respective team coaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reflecting on the activities of Week 3, it is inspiring to witness how quickly the participants have evolved into proactive problem-solvers and valuable assets to their respective companies. As the internship advances into Week 4, we wish the participants continued focus, innovation, and the discipline to achieve their targets and further their business case solution implementations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the HBC 2026 internship entered its third week, the focus intensified on execution and outputs. From Monday to Thursday, participants across the various host companies hit the ground running, moving from planning to action. <\/p>\n","protected":false},"author":10,"featured_media":15888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"yes","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[153,157],"tags":[],"class_list":["post-15887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-articles","category-hbc"],"jetpack-related-posts":[{"id":8756,"url":"https:\/\/gnbcc.net\/exploring-horticulture-in-practice-hbc-week-3-recap\/","url_meta":{"origin":15887,"position":0},"title":"Exploring Horticulture in Practice:\u00a0HBC Week 3 Recap","author":"Grace Agorigo","date":"September 23, 2025","format":false,"excerpt":"Last Friday, the HBC team and participants spent the day gaining practical skills and insights into Ghana\u2019s Horticulture Sector, through a program designed in collaboration with Holland Green Tech. The day began with a tour of the Defamercist Centre of Excellence, a newly established greenhouse and training farm located on\u2026","rel":"","context":"In &quot;Horticulture Business Challenge&quot;","block_context":{"text":"Horticulture Business Challenge","link":"https:\/\/gnbcc.net\/category\/hbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/09\/2025-09-19_0_HBC_WEEK_3.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/09\/2025-09-19_0_HBC_WEEK_3.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/09\/2025-09-19_0_HBC_WEEK_3.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/09\/2025-09-19_0_HBC_WEEK_3.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7424,"url":"https:\/\/gnbcc.net\/call-for-applications-horticulture-business-challenge-hbc\/","url_meta":{"origin":15887,"position":1},"title":"Call for Applications:\u00a0Horticulture Business Challenge (HBC)","author":"Tracy Mensah","date":"September 8, 2023","format":false,"excerpt":"Are you a tertiary or technical institute student in agriculture or a recent graduate with a passion for horticulture? \ud83c\udf31","rel":"","context":"In &quot;Horticulture Business Challenge&quot;","block_context":{"text":"Horticulture Business Challenge","link":"https:\/\/gnbcc.net\/category\/hbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/06\/2023-09-08_0_HBC_2023_Main_Flyer.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7428,"url":"https:\/\/gnbcc.net\/invitation-horticulture-business-challenge-closing-ceremony\/","url_meta":{"origin":15887,"position":2},"title":"Invitation: Horticulture Business Challenge Closing Ceremony\u00a0","author":"Tracy Mensah","date":"November 7, 2023","format":false,"excerpt":"We are pleased to invite you to the closing event of the HBC.","rel":"","context":"In &quot;Events&quot;","block_context":{"text":"Events","link":"https:\/\/gnbcc.net\/category\/events\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/06\/2023-11-07_0_Invitation-Closing_Ceremony.jpg.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16438,"url":"https:\/\/gnbcc.net\/horticulture-business-challenge-hbc-2026-participant-spotlight\/","url_meta":{"origin":15887,"position":3},"title":"Horticulture Business Challenge (HBC) 2026: Participant Spotlight","author":"Paul N.","date":"June 26, 2026","format":false,"excerpt":"The Horticulture Business Challenge (HBC) 2026, brought together an exceptional cohort of ambitious young professionals, entrepreneurs, and changemakers in the horticulture sector for an immersive journey of learning, collaboration, and industry engagement designed to bridge academic knowledge with real-world business practice. In this special feature, we shine a spotlight on\u2026","rel":"","context":"In &quot;Horticulture Business Challenge&quot;","block_context":{"text":"Horticulture Business Challenge","link":"https:\/\/gnbcc.net\/category\/hbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/06\/HBC-2026-Participant-Banner-2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/06\/HBC-2026-Participant-Banner-2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/06\/HBC-2026-Participant-Banner-2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/06\/HBC-2026-Participant-Banner-2.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/06\/HBC-2026-Participant-Banner-2.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":7448,"url":"https:\/\/gnbcc.net\/invitation-hbc-closing-ceremony\/","url_meta":{"origin":15887,"position":4},"title":"Invitation: HBC Closing Ceremony\u00a0","author":"Tracy Mensah","date":"September 6, 2024","format":false,"excerpt":"We hereby invite you to the closing event of the HBC, a 10-day program which seeks to empower young professionals in the horticulture sector.","rel":"","context":"In &quot;Events&quot;","block_context":{"text":"Events","link":"https:\/\/gnbcc.net\/category\/events\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/06\/vzlm5Q-Invitation-HBC_Closing_Ceremony.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/06\/vzlm5Q-Invitation-HBC_Closing_Ceremony.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2025\/06\/vzlm5Q-Invitation-HBC_Closing_Ceremony.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":15691,"url":"https:\/\/gnbcc.net\/highlights-of-hbc-2026-preparation-workshop\/","url_meta":{"origin":15887,"position":5},"title":"Highlights Of HBC 2026 Preparation Workshop","author":"Michael Teye","date":"April 17, 2026","format":false,"excerpt":"The Horticulture Business Challenge (HBC) 2026 Preparation Workshop successfully brought together participants for a four-day intensive training in Accra from 30th March to 2nd April. Designed to prepare teams for their upcoming two-month internships, the workshop combined practical learning in teamwork, communication, digital marketing, market research, AI tools, and professional\u2026","rel":"","context":"In &quot;Horticulture Business Challenge&quot;","block_context":{"text":"Horticulture Business Challenge","link":"https:\/\/gnbcc.net\/category\/hbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/04\/HIGHLIGHTS-OF-HBC-2026-PREPARATION-WORKSHOP-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/04\/HIGHLIGHTS-OF-HBC-2026-PREPARATION-WORKSHOP-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/04\/HIGHLIGHTS-OF-HBC-2026-PREPARATION-WORKSHOP-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/04\/HIGHLIGHTS-OF-HBC-2026-PREPARATION-WORKSHOP-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/04\/HIGHLIGHTS-OF-HBC-2026-PREPARATION-WORKSHOP-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/gnbcc.net\/wp-content\/uploads\/2026\/04\/HIGHLIGHTS-OF-HBC-2026-PREPARATION-WORKSHOP-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/gnbcc.net\/wp-content\/uploads\/2026\/05\/Article12v2.png","_links":{"self":[{"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/posts\/15887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/comments?post=15887"}],"version-history":[{"count":1,"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/posts\/15887\/revisions"}],"predecessor-version":[{"id":15889,"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/posts\/15887\/revisions\/15889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/media\/15888"}],"wp:attachment":[{"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/media?parent=15887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/categories?post=15887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gnbcc.net\/wp-json\/wp\/v2\/tags?post=15887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}