The Water in A Champagne Bottle Vs The Champagne in A Water Bottle; The Case of Sarkodie and M.anifest
This is one of those on the spur moment write ups. The one you rush out of bed to do.
This past week has been sh***y for me. I had only 36hours of light during the week. I have been out of touch with what’s happening around especially on social media.
We all know that the Sark and M.anifest beef has been trending and I don’t need to pick who’s best or not. That’s not for me to say—but what I have derived from this is just simple.
Our entertainment industry is filled with two kinds of people. I will liken these kinds of people to a bottle of the finest champagne, Moet and a bottle of water.
The first kind of people are classy, flashy and charming on the outside. It’s like the champagne bottle filled with water. Take away their classy exterior and you will be terribly disappointed. That’s the kind of musicians, actors and presenters that flood our entertainment landscape.
These people come with their flashy cars and clothes with their mean hype machine. They keep spoiling our eardrums with their fake accents, doing nothing but feeding us with mediocre information and substandard services.
How else would we explain why our TV stations are saddled with foreign content that make little or no sense? We have people who parade themselves as actresses in n*de clothes when we don’t even know a single movie they’ve featured in but then again this is Ghana, we’ve become accustomed to substandard things that we refuse top notch things when offered to us.
The other kind of people are the water bottle kind. They look dry, unattractive and bad but in actual sense these bottles contain champagne—the best there is.
These people are very talented and intelligent but refuse to hype themselves or blow their horns and expect their works to speak for them, sometimes it does but not everyone appreciate them as they as supposed to be.
These kind of people are hardworking but they are few and scarce in Ghana.
If we were to have a 100 of these people around our country will be better.
The above illustration just points to one thing, branding. Creating a brand name is inevitable anywhere you find yourself and that means getting a formidable team behind you. With time, when people get to trust and respect that brand name, then the brand tends to misbehave—at least that’s what happens in Ghana.
I can’t begin to count the number of companies that have a good name but in actual sense are just “wack”.
Ghanaians have been taken for granted and it’s about we reject the status quo and start demanding more from our service and goods providers, even in the area of entertainment.