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Will Smith stuns shoppers by showing up at a branch of Boots



Will Smith at your service (in Boots): Hollywood actor stuns shoppers by showing up dressed as a customer assistant for launch of son Jaden's new drink product

  • Hollywood A-lister Will Smith went undercover as a customer assistant in Boots
  • He surprised numerous customers in White City, London, on Sunday
  • Was to mark the launch of his new business venture with his son Jaden Smith
  • The pair have launched a new eco-friendly water brand called JUST water
  • Packaging is comprised of 82 percent renewable sources and is recyclable

By Keiligh Baker for MailOnline

Published: 06:56 EDT, 21 August 2018 | Updated: 14:20 EDT, 21 August 2018

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Boots had a famous face in one of its stores to help launch a new eco-friendly bottled water on Sunday.

In Westfield shopping centre, where he wasn't born and raised, Hollywood A-lister and Fresh Prince actor Will Smith went undercover for the launch of his new joint venture with his son Jaden, 20, JUST Water.

The comedian and rapper, 49, surprised customers in White City, London, by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles.

Hollywood A-lister and Fresh Prince actor Will Smith went undercover (pictured) for the launch of his new joint venture with his son
Hollywood A-lister and Fresh Prince actor Will Smith went undercover (pictured) for the launch of his new joint venture with his son
Hollywood A-lister and Fresh Prince actor Will Smith went undercover (pictured) for the launch of his new joint venture with his son
Hollywood A-lister and Fresh Prince actor Will Smith went undercover (pictured) for the launch of his new joint venture with his son

Hollywood A-lister and Fresh Prince actor Will Smith went undercover (pictured) for the launch of his new joint venture with his son

The eco-friendly bottled water will now be available in 800 Boots stores across the country.

Actor Will said: 'While Jaden was surfing as a young kid, some plastic water bottles floated by him and he soon realised that they were dirtying our oceans and killing the environment.

'He was immediately motivated to do something to save our planet; our future - and with that wish, JUST Water was born.'

JUST Water contains still spring water, sourced from the firm's UK bottling partner in Ballymena, Northern Ireland, which offers both the highest quality water as well as being a sustainable source.

The comedian and rapper, 49, surprised customers in White City, London, by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles
The comedian and rapper, 49, surprised customers in White City, London, by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles
The comedian and rapper, 49, surprised customers in White City, London, by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles
The comedian and rapper, 49, surprised customers in White City, London, by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles

The comedian and rapper, 49, surprised customers in White City, London, by stepping into the customer assistant role

The packaging is comprised of 82 percent renewable sources, which means most of the materials used to make the bottle start out as plants.

The JUST bottles are also recyclable throughout the UK through kerbside and bring bank systems.

Jaden Smith said: 'By partnering with a retailer like Boots, it's exciting that so many people across the UK can feel like they are giving back to the environment by drinking JUST.

'Boots shares the same values as JUST through its social responsibility and dedication to sustainability and I'm excited to work with them for the UK launch.'

He even had his very own Boots badge and educating customers on the product while giving away signed JUST Water bottles
He even had his very own Boots badge and educating customers on the product while giving away signed JUST Water bottles
He even had his very own Boots badge and educating customers on the product while giving away signed JUST Water bottles
He even had his very own Boots badge and educating customers on the product while giving away signed JUST Water bottles

He even had his very own Boots badge (left) and educating customers on the product while giving away signed JUST Water bottles (right)

The much-loved actor posed with families and then shared details about his son's product
The much-loved actor posed with families and then shared details about his son's product
The much-loved actor posed with families and then shared details about his son's product
The much-loved actor posed with families and then shared details about his son's product

The much-loved actor posed with families (left) and then shared details about his son's product (right)

Matt Graham, senior buying manager, added: 'At Boots UK, we're committed to delivering more sustainable products for our customers and we continue to explore various innovative solutions.

'We're thrilled to be introducing JUST Water to 800 of our stores, as it has strong packaging sustainability credentials, which we know will resonate strongly with our customers.

'The launch will be an exciting entry into the UK market, and we're pleased to be offering it as part of our market leading meal deal range.' 

The actor surprised customers by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles
The actor surprised customers by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles

The actor surprised customers by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles

Pictured left to right: Trey Smith, Willow Smith, Jaden Smith, Jada Pinkett Smith and Will Smith
Pictured left to right: Trey Smith, Willow Smith, Jaden Smith, Jada Pinkett Smith and Will Smith

Pictured left to right: Trey Smith, Willow Smith, Jaden Smith, Jada Pinkett Smith and Will Smith

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