Twitter has reacted in bemusement to the 'wellness schedule' of a model and photographer who says that charcoal being sold at Pret A Manger is a 'blessing'.
Alexander Beer, a successful male model and photographer, was sharing his routine with The Times along with two others in their wellness feature - and Twitter soon took notice.
A user called Sarah highlighted the article, adding: '[This] has finally convinced me the people won’t live longer it’ll just feel like it. Look how BUSY these 3 are, all before 9am.'
Alexander Beer, a successful male model and photographer, was sharing his routine with The Times
Talking through his routine Alex Beer said that he starts his long day with coconut water and meditation.
The model and photographer, who has worked for several top brands and magazines pointed out that at 8.30am - two hours and 35 minutes after he wakes up - he tries to squeeze in a shot of activated charcoal between meetings.
He said: 'At some point between meetings I’ll try to have a shot of activated charcoal – they sell it at Pret now. We’re so blessed in Britain.'
Alex Beer, model and photographer, at Glacier de la Grande Motte in the Alps for a ski shoot
Mr Beer (right) with his brother on a beach in Barcelona for the Iron Man race in 2016
The 38-year-old stated that he likes to spend time with like minded people, adding: 'I’m not going to hang out with people who like to drink a lot at the pub.'
One Twitter user responded to this, saying: 'I don't even drink but I'm going to start spending time in the pub just to reduce my chances of ever being around this person.'
Alex, who is signed to Select Model Management in London, said that at around eight in the evening he turns on his HumanCharger, a 'bright light therapy device' that 'increases mental alertness, reduces jet lag symptoms and gives you energy whenever you need it,' according to the company's website.
He said he uses the £175 device to shine light into his ear and give him energy alongside his 'bulletproof coffee', that consists of coconut oil and mushroom powder.
Alex with his wife Ruthie Francis in Ravello, Italy for a friend's wedding
Alex, who is signed to Select Model Management in London, - pictured with his wife - said that at around eight in the evening he turns on his HumanCharger
BBC journalist, Alistair Coleman replied: 'The light comes out the other side.'
The ultra strict photographer does allow himself some downtime in the evening, indulging in a square or two of dark chocolate with his wife.
Another subject of the feature was Tim Gray, 39, the founder/CEO of Neuro Web Marketing, a digital marketing agency, and founder of the Hyperbaric Oxygen Therapy Centre.
Twitter soon took notice of the wellness article and users voiced their opinions on the site
Among his routine is fist bumping all 15 colleagues upon arrival at work and then putting on 'blue-light-blocking glasses that cut out junk light'.
This is right before taking 15 different supplements. Tim added that he has monitored his sleep for four years and knows that he needs exactly seven hours and forty-one minutes’ sleep.
Other people had their own versions of the super organised schedules of the interview subjects.
People shared their own versions of the routine and also reacted in awe to Alex's
Joseph Costello tweeted: 'Mine would be something like "My alarm goes off at 6:30 and I immediately begin praying for the sweet embrace of death for the next 18 hours."'
Referencing American Psycho, a movie about a psychopathic serial killer starring Christian Bale, another user said: 'I imagined each one of these being narrated by Christian Bale as Patrick Bateman and honestly, it makes a lot more sense that way.'
J.S Docherty added: 'The HumanCharger is £175!!!!!!! For £150 I'll come to your house and shine my phone torch in your ear for fifteen minutes, while making wave noises to help you mediate.'
The ultra strict photographer does allow himself some downtime in the evening, indulging in a square or two of dark chocolate with his wife